Customer testimonials offer great benefits to your marketing and business health. Marketing is about convincing your target audience that they need what you’ve got. Which is why testimonials from your customers - clients, patients, patrons - are among the best bang-for-your-buck marketing assets you can have. Testimonials and first person accounts give your institution credibility. Testimonials create a level of trust and connect you to your target audience in a way an actor or spokesperson cannot. Testimonials are an organic, powerfully beneficial addition to your marketing. They’re really good for the health and well-being of your business or practice. They can add value to almost any marketing strategy. Only real customer testimonials are healthy for your business. A key issue here is that the audience for your marketing and advertising isn’t stupid. They can sniff out testimonials that aren’t genuine.